Creative Card 2 – Glucose Has a Job

WHY GLUCOSE?
GLUCOSE HAS A JOB.
In established oral hydration physiology, sodium and glucose can be transported together in the intestine.
SODIUM
+
GLUCOSE
→
TRANSPORT
Not “more sugar is better.”The amount, balance and prepared drink all matter.
Not “zero sugar is bad.”Zero sugar alone simply does not tell the whole formulation story.
Hydration design is more than a front-label claim.